JOB DESCRIPTION
Job Overview:
Seed Oil Scout is seeking a visionary Head of Growth to architect and execute the comprehensive growth strategy for our rapidly expanding health and wellness brand. You will oversee all growth initiatives for our app, leading our mission to transform how millions of users make dining and purchasing decisions.
You will be reporting to the founder of Seed Oil Scout and will have a foundational impact on the company's growth trajectory. You’ll be managing spend and creative across paid, organic influencer and out of home channels, as well as uniting the data story between all of them.
Join us in our mission to revolutionize how people think about dining and health!
APPLY HERE to begin your application!
KEY RESPONSIBILITIES
What You’ll Do
Reporting to our Founder, you’ll be responsible for the following:
- Resource Allocation: Own the growth budget and make strategic decisions about resource allocation across channels and initiatives to maximize ROI.
- Measurement and attribution: Measure mobile subscription attribution across many channels adapting to various MMP’s and attribution SDK’s.
- Creative curation: Direct ad creative production across channels, define guidelines for UGC and influencer marketing
- Growth Modeling: Create and maintain growth models to forecast user acquisition, retention, and revenue, working closely with finance to align on targets and metrics.
- Innovation & Scale: Identify and pursue new growth opportunities, including potential partnerships, channels, and markets for expansion.
- Data Infrastructure: Oversee the development of growth analytics infrastructure and ensure data-driven decision-making across all growth initiatives.
- Strategic Planning: Lead quarterly and annual planning for all growth initiatives, setting KPIs and ensuring accountability across teams.
KEY COMPETENCIES